{"id":12076,"date":"2024-03-27T09:59:09","date_gmt":"2024-03-27T09:59:09","guid":{"rendered":"https:\/\/edusign.com\/?p=12076"},"modified":"2024-02-22T12:51:22","modified_gmt":"2024-02-22T12:51:22","slug":"gamification-understanding-the-principle-and-applying-it","status":"publish","type":"post","link":"https:\/\/edusign.com\/blog\/gamification-understanding-the-principle-and-applying-it\/","title":{"rendered":"Gamification: understanding the principle and applying it"},"content":{"rendered":"\n<p>These days, <strong>companies <\/strong>and educational trainers are <strong>adopting <\/strong>a variety of <strong><a href=\"https:\/\/edusign.com\/blog\/4-training-methods-everyone-should-know-about\/\">methods <\/a><\/strong>to set themselves apart from the <strong>competition<\/strong>. Among all the innovative ways of doing this, there&#8217;s one <strong>playful <\/strong><a href=\"https:\/\/edusign.com\/blog\/individual-training-plan-what-you-need-to-know\/\">training <\/a><a href=\"https:\/\/edusign.com\/blog\/4-training-methods-everyone-should-know-about\/\">method <\/a>worth trying out: <strong>gamification<\/strong>. Although this process has been <strong>around<\/strong> for years, it is becoming <strong>increasingly <\/strong>popular these <strong>days<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h0\">What is gamification?<\/h2>\n\n\n\n<p>Also known as <strong>ludification <\/strong>in French, gamification is a <strong>strategy <\/strong>that uses game <strong>mechanics<\/strong>, ou<br>In simple <strong>terms<\/strong>, it makes a <strong>conventional <\/strong>task more fun and attractive, <strong>because <\/strong>it will be carried out in the form of a <strong>game<\/strong>. Like in a video <strong>game<\/strong>, where a reward is <strong>offered <\/strong>after completing a <strong>mission<\/strong>.<\/p>\n\n\n\n<p>For <strong>thousands <\/strong>of years, gaming has been an <strong>attractive <\/strong>activity that <strong>fascinates <\/strong>many people. If you <strong>think <\/strong>about it, <strong>everyday <\/strong>life is seen astside its basic <strong>context<\/strong>. Gamification helps to <strong>achieve <\/strong>a higher rate of <strong>engagement <\/strong>in an <strong>activity<\/strong>.<br>a game. <strong>Sometimes <\/strong>we lose, <strong>sometimes <\/strong>we win; we strive to achieve our own <strong>goals<\/strong>. We gain <strong>experience<\/strong>.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\">learning <\/a><strong>technique<\/strong>, <strong>gamification<\/strong>, uses the same <strong>codes<\/strong>:<\/p>\n\n\n\n<ul>\n<li><em><strong>The points system<\/strong>.<\/em> When a user completes a challenge or task, they earn points.<\/li>\n\n\n\n<li><strong><em>Levels. <\/em><\/strong>Depending on the player&#8217;s progress through the game, there are several levels to complete.<\/li>\n\n\n\n<li><em><strong>Rewards.<\/strong><\/em> Points collected as you progress through levels are used to obtain rewards (badges, trophies, additional accessories, etc.).<\/li>\n\n\n\n<li><strong><em>Experience. <\/em><\/strong>Levels not only help to acquire rewards, but also status. The more experienced a player is, the more benefits he or she will have access to.<\/li>\n\n\n\n<li><strong><em>Goals.<\/em><\/strong> Competition is an important element in motivating players to surpass themselves and keep up their interest in the game.<\/li>\n<\/ul>\n\n\n\n<p>In <strong>gamification<\/strong>, the &#8220;players&#8221; are learners, <strong>employees<\/strong>, customers or <strong>prospects<\/strong>. By taking part in this ludic <strong>experience<\/strong>, they are <strong>rewarded <\/strong>with a score, a <strong>reward <\/strong>or a ranking.<\/p>\n\n\n\n<p>Given the current <strong>situation<\/strong>, future <strong>communicators <\/strong>and trainers may not be able to do <strong>without gamification<\/strong>. There are an increasing <strong>number <\/strong>of offers on the market, and &#8220;<strong>gamers<\/strong>&#8221; will <strong>choose<\/strong> those that offer the best <strong>possible<\/strong> experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sp-ao.shortpixel.ai\/client\/q_glossy,ret_img,w_612\/https:\/\/edusign.fr\/wp-content\/uploads\/2021\/12\/la-gamification-dans-les-formations-edusign.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h1\">Fields of application for gamification<\/h2>\n\n\n\n<p>Today, <strong>gamification <\/strong>is used in all fields: <strong>educational<\/strong>, relational, <strong>corporate<\/strong>, and so on. It&#8217;s now one of the new tools you <strong>absolutely <\/strong>must use. Under its childlike guise, this playful <strong>medium <\/strong>accelerates awareness and the transfer of <strong>information<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Within the company<\/h3>\n\n\n\n<p>It <strong>introduces<\/strong> the <strong>idea <\/strong>of innovation within a <a href=\"https:\/\/edusign.com\/blog\/dematerialization\/\">digital <\/a><strong>communication<\/strong>, <a href=\"https:\/\/edusign.com\/blog\/individual-training-plan-what-you-need-to-know\/\">training <\/a>or sales <strong>strategy<\/strong>, etc. Indeed, game-based <strong><a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\">learning <\/a><\/strong>is essential for <strong>developing <\/strong>skills and <strong>generating <\/strong>specific actions.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/edusign.com\/blog\/dematerialization\/\">digital <\/a><strong>marketing<\/strong>, for <strong>example<\/strong>, it is widely used in <strong>promotional <\/strong>messages, <strong>particularly <\/strong>on social <strong>networks<\/strong>. <strong>Companies <\/strong>take advantage of the time <strong>prospects <\/strong>spend on these <strong>platforms <\/strong>to use this <strong>principle<\/strong>, without being too <strong>intrusive<\/strong>.<\/p>\n\n\n\n<p>In the long term, <strong>gamification <\/strong>will serve to increase the loyalty of <strong>customers <\/strong>who are <strong>interested <\/strong>in the brand. It totally <strong>transforms <\/strong>the <strong>customer<\/strong> experience and <a href=\"https:\/\/edusign.com\/blog\/its-easy-to-create-your-own-electronic-signature\/\">creates <\/a>a <strong>personalized <\/strong>relationship with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Within a training program<\/h3>\n\n\n\n<p>To <strong>illustrate <\/strong>this &#8220;serious games&#8221; approach, let&#8217;s take the <strong>example <\/strong>of educational <strong>gamification<\/strong>. The first step is to make <strong>learners <\/strong>aware of the need to let go, through <strong>offbeat <\/strong>game <strong>situations<\/strong>.<\/p>\n\n\n\n<p>In the case of <strong>educational<\/strong> <strong>gamification<\/strong>, participants are <strong>encouraged <\/strong>to give their <strong>opinions<\/strong>, exchange ideas, work on concrete <strong>situations<\/strong>, practice on <strong>practical <\/strong>cases and so on. The aim? To <strong>improve <\/strong>and <strong>optimize <\/strong>the <strong>experience<\/strong>, so as to better <strong>remember <\/strong>what they&#8217;ve <strong>learned<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In everyday life<\/h3>\n\n\n\n<p>Now let&#8217;s <strong>imagine <\/strong>that a &#8220;player&#8221; has to <strong>perform<\/strong> a household chore. For each chore <strong>completed<\/strong>, a reward will be <strong>offered<\/strong>. Based on this <strong>principle<\/strong>, housework will be <strong>associated<\/strong> with the idea of <strong>reward <\/strong>and <strong>pleasure<\/strong>. So it <strong>won&#8217;t <\/strong>be so hard to do.<\/p>\n\n\n\n<p>The <strong>question <\/strong>then arises: are there any <strong>limits<\/strong>? Educational games must <strong>always <\/strong>meet certain <strong>objectives<\/strong>. By trying too hard to <strong>entertain <\/strong>the gallery, the basic <strong>objectives <\/strong>may not be <strong>achieved<\/strong>, i.e. to share <strong>knowledge<\/strong>, build <strong>loyalty <\/strong>or engage <strong>customers<\/strong>.<\/p>\n\n\n\n<p>This <strong>technique <\/strong>requires real <strong>professionalism<\/strong>. It&#8217;s important to combine <strong>playfulness <\/strong>and <strong>completeness<\/strong>, while <strong>measuring <\/strong>the impact on the <strong>future<\/strong>. This means that <strong>trainers <\/strong>need to be well chosen, <strong>otherwise <\/strong>the <strong>benefits <\/strong>may not be felt. What&#8217;s more, <strong>gamification <\/strong>must not be allowed to <strong>detract <\/strong>from the <strong>seriousness <\/strong>of certain causes, <strong>especially <\/strong>when it comes to ethics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h2\">Engagement: the main benefit of gamification<\/h2>\n\n\n\n<p>With prospects <strong>drowning <\/strong>in information and <strong>advertising<\/strong>, the &#8220;serious-game&#8221; is a way of <strong>capturing <\/strong>their attention. So <strong>developing <\/strong>a marketing <strong>strategy <\/strong>around this concept helps attract new <strong>customers<\/strong>.<\/p>\n\n\n\n<p>As <strong>mentioned <\/strong>above, playful <strong>scenarios <\/strong>foster loyalty and engagement <strong>among <\/strong>&#8220;players&#8221;. Firstly, loyalty is important, as it enables <strong>customers <\/strong>to use the same service <strong>again<\/strong> and again. Secondly, <strong>engagement demonstrates <\/strong>their desire to <strong>participate <\/strong>in a brand&#8217;s <strong>decision<\/strong>&#8211;<strong>making <\/strong>process.<\/p>\n\n\n\n<p>Game-based <strong><a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\">learning <\/a><\/strong>isn&#8217;t just about <strong>making <\/strong>a task fun. It goes <strong>further<\/strong>, as it serves to :<\/p>\n\n\n\n<ul>\n<li><strong>Incentivize an action<\/strong> to move the &#8220;player&#8221; from loyalty to commitment.<\/li>\n\n\n\n<li><strong>Change a behavior <\/strong>so that the &#8220;player&#8221; is more committed to doing a task.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/edusign.com\/blog\/its-easy-to-create-your-own-electronic-signature\/\">Create <\/a>a habit<\/strong> by developing a more effective strategy for accomplishing a task.<\/li>\n<\/ul>\n\n\n\n<p>In both <strong>business <\/strong>and education, <strong>commitment <\/strong>is the most <strong>important <\/strong>thing. In fact, it&#8217;s this that <strong>demonstrates<\/strong> the interest of &#8220;<strong>players<\/strong>&#8221; in a cause or field.<\/p>\n\n\n\n<p>The game can be <strong>designed <\/strong>by <strong>specialized <\/strong>trainers, a <strong>marketing <\/strong>agency or <strong>gamification <\/strong>software. <strong>However<\/strong>, for the results to be <strong>effective<\/strong>, it&#8217;s important to adapt the <strong>strategy<\/strong> to expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h3\">What are the benefits of gamification?<\/h2>\n\n\n\n<p>Gamification, <strong>whether <\/strong>educational or not, has a <strong>number <\/strong>of important benefits. <strong>Engagement <\/strong>and loyalty are the best-<strong>known<\/strong>, but the <strong>effects <\/strong>go much further.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interactive and entertaining learning<\/h3>\n\n\n\n<p>Who hasn&#8217;t <strong>dreamed <\/strong>of <strong><a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\">learning <\/a><\/strong>through play? Thanks to <strong>gamification<\/strong>, this is now <strong>possible<\/strong>. <a href=\"https:\/\/edusign.com\/blog\/individual-training-plan-what-you-need-to-know\/\">Training <\/a><strong>managers <\/strong>can <strong><a href=\"https:\/\/edusign.com\/blog\/its-easy-to-create-your-own-electronic-signature\/\">create <\/a><\/strong>unique <strong>content<\/strong>.<\/p>\n\n\n\n<p>As everything is <strong>interactive<\/strong>, learners will find it <strong>easier <\/strong>to integrate this <strong>universe <\/strong>and get <strong>caught <\/strong>up in the game. Ultimately, <strong>educational <\/strong>gamification can <strong>improve <\/strong>or even reinvent the <strong>experience <\/strong>for both trainers and <strong>learners<\/strong>.<\/p>\n\n\n\n<p>One study has <strong>shown <\/strong>that it&#8217;s up to 75% easier to <strong>memorize<\/strong> what you&#8217;re doing when you <strong>play<\/strong>. Instead of <strong>spending <\/strong>all one&#8217;s time <strong>revising <\/strong>lessons or principles, <strong>memorization <\/strong>is achieved <strong>through <\/strong>playful <a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\">learning<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A feeling of addiction is created<\/h3>\n\n\n\n<p><strong>Integrating<\/strong> playful <a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\">learning <\/a>into a structure <strong>increases<\/strong> the sense of <strong>addiction<\/strong>. <strong>Video<\/strong> games are known to be addictive in <strong>certain<\/strong> ways. The same feeling can be <a href=\"https:\/\/edusign.com\/blog\/its-easy-to-create-your-own-electronic-signature\/\"><strong>created<\/strong> <\/a>towards <strong>gamification<\/strong> targets, but in a good <strong>way<\/strong>.<\/p>\n\n\n\n<p><strong>Education <\/strong>through play <strong><a href=\"https:\/\/edusign.com\/blog\/its-easy-to-create-your-own-electronic-signature\/\">creates <\/a><\/strong>a natural feeling of <strong>euphoria<\/strong> that helps the process of <strong>memorizing<\/strong> <strong>information<\/strong>. Every time we <strong>win <\/strong>a game or reach a <strong>milestone<\/strong>, the brain wants to <strong>reward <\/strong>us. It&#8217;s at this precise moment that it <strong>releases <\/strong>dopamine, and it&#8217;s this <strong>feeling <\/strong>that makes you want to do it all over <strong>again<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Putting it into practice in real time<\/h3>\n\n\n\n<p>Another <strong>advantage <\/strong>is the ability to <strong>implement<\/strong> what has been <strong>learned<\/strong>. In some <strong><a href=\"https:\/\/edusign.com\/blog\/individual-training-plan-what-you-need-to-know\/\">training <\/a><\/strong>and <strong>apprenticeships<\/strong>, information is <strong>delivered <\/strong>in profusion <strong>without <\/strong>ever being put into practice.<\/p>\n\n\n\n<p>Educational <strong>gamification <\/strong>helps to <strong>consolidate <\/strong>what has been learned more <strong>effectively<\/strong>. It enables <strong>learners <\/strong>to <strong>apply <\/strong>what they learn, but in the real <strong>world<\/strong>. Thanks to mini-games, they will be <strong>better <\/strong>able to make <strong>decisions <\/strong>and realize their <strong>impact<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feedback and exchange are valued<\/h3>\n\n\n\n<p><strong>Gamification <\/strong>builds and enriches the <strong>relationship <\/strong>between participants, <strong>employees <\/strong>and learners. It provides real-time <strong>feedback<\/strong>, enabling <strong>participants<\/strong> to question what&#8217;s <strong>going <\/strong>well and what&#8217;s not.<\/p>\n\n\n\n<p>It also <strong>makes <\/strong>it easier to achieve <a href=\"https:\/\/edusign.com\/blog\/mobile-learning-defining-the-learning-experience-revolution\/\"><strong>learning<\/strong> <\/a>objectives, thanks to regular <strong>feedback<\/strong> and evaluation. Unlike those <strong>companies <\/strong>that only carry out <strong>performance<\/strong> reviews once a year, feedback is more <strong>effective<\/strong>, as the <strong>communication <\/strong>process is <strong>improved<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Well-being at work is better<\/h3>\n\n\n\n<p>Within a <strong>company<\/strong>, providing <strong>entertainment <\/strong>makes <strong>employees <\/strong>feel better about their <strong>working<\/strong> <strong>environment<\/strong>. The better they feel, the more <strong>productive <\/strong>and <strong>motivated <\/strong>they will be. At the same time, <strong>everyone&#8217;s <\/strong>creativity will be <strong>stimulated<\/strong>.<\/p>\n\n\n\n<p>Nowadays, a <strong>company <\/strong>needs to promote the well-being of its <strong>employees<\/strong> to stand out from the <strong>competition<\/strong>. What&#8217;s more, <strong>educational<\/strong> games increase <strong>employees<\/strong>&#8216; commitment to their <strong>day<\/strong>&#8211;<strong>to<\/strong>&#8211;<strong>day activities<\/strong>.<\/p>\n\n\n\n<p>In short, <strong>gamification <\/strong>offers &#8220;players&#8221; a more <strong>interactive <\/strong>experience. It is <strong>based <\/strong>on a playful, interactive and <strong>participative <\/strong>approach. <strong>However<\/strong>, it&#8217;s important to define the degree of <strong>seriousness <\/strong>to be maintained, so as not to lapse into <strong>mere<\/strong> amusement and <strong>generate<\/strong> no action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, companies and educational trainers are adopting a variety of methods to set themselves apart from the competition. Among all the innovative ways of doing this, there&#8217;s one playful training method worth trying out: gamification. Although this process has been around for years, it is becoming increasingly popular these days. What is gamification? Also [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":12077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[76],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/posts\/12076"}],"collection":[{"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/comments?post=12076"}],"version-history":[{"count":2,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/posts\/12076\/revisions"}],"predecessor-version":[{"id":12160,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/posts\/12076\/revisions\/12160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/media\/12077"}],"wp:attachment":[{"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/media?parent=12076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/categories?post=12076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edusign.com\/wp-json\/wp\/v2\/tags?post=12076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}